Entrepreneurship, 1st Canadian Edition
William D. Bygrave, Sean Wise, Andrew Zacharakis
Entrepreneurship, Canadian Edition combines the concepts and theories of entrepreneurship with practical instruction and a range of real-life examples and cases. The concepts cover what aspiring entrepreneurs need to know to start and grow their businesses while the examples and cases tell the stories of real entrepreneurs. The text covers all stages of the entrepreneurial process from searching for an opportunity to shaping it into a commercially attractive product or service, launching the new venture, and building it into a viable business. Canadian author and successful entrepreneur, Dr. Sean Wise of Ryerson University, is highly regarded in the industry and believes that students can learn from top entrepreneurs in Canada, as well as the U.S. and globally. Dr. Wise is the host of The Naked Entrepreneur Show, a web based series devoted to the topic that features interviews with entrepreneurs and those involved in entrepreneurship. Clips from the show are mapped to concepts in the text, making the text more engaging, relevant, and current.
Anno:
2015
Edizione:
1st Canadian edition.
Casa editrice:
Wiley
Lingua:
english
Pagine:
850
ISBN 10:
1118906853
ISBN 13:
9781118906859
File:
PDF, 36.50 MB
IPFS:
,
english, 2015
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