Framework for Marketing Management
Philip Kotler, Kevin Keller
For graduate and undergraduate courses in marketing management.A Succinct Guide to 21st Century Marketing ManagementFramework for Marketing Managementis a concise, streamlined version of Kotler and Keller's fifteenth edition ofMarketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.
TheSixth Editionapproaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
TheSixth Editionapproaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
Categorie:
Anno:
2015
Edizione:
Paperback
Casa editrice:
Pearson
Lingua:
english
Pagine:
360
ISBN 10:
0133871312
ISBN 13:
9780133871319
File:
PDF, 5.92 MB
IPFS:
,
english, 2015
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