- Main
- Business & Economics - Sales & Marketing
- Social Media Strategy: Marketing,...
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith QuesenberryQuanto ti piace questo libro?
Qual è la qualità del file?
Scarica il libro per la valutazione della qualità
Qual è la qualità dei file scaricati?
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to affect change, support traditional efforts, and leverage consumer influence for the good of the brand whether it's a small business, large corporation or non-profit organization. Its real world examples and statistics make it a highly accessible text for students.
This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach in tact with additions that take a more integrated look at social media strategy. It features a new chapter on law, ethics and etiquette, and updates on key topics such as social media careers, personal branding, storytelling, paid social media, messaging apps, live video, influencer marketing, B2B social selling, and all major social media platforms.
Enhanced pedagogical features include:
* social media calendars, metrics, and budgets
* chapter checklists to keep statistics updated
* expanded chapter previews
* new case studies and a 200-word glossary
* updated online tools and resources
This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach in tact with additions that take a more integrated look at social media strategy. It features a new chapter on law, ethics and etiquette, and updates on key topics such as social media careers, personal branding, storytelling, paid social media, messaging apps, live video, influencer marketing, B2B social selling, and all major social media platforms.
Enhanced pedagogical features include:
* social media calendars, metrics, and budgets
* chapter checklists to keep statistics updated
* expanded chapter previews
* new case studies and a 200-word glossary
* updated online tools and resources
Categorie:
Anno:
2018
Edizione:
2nd Edition, true PDF
Casa editrice:
Rowman & Littlefield Publishers
Lingua:
english
Pagine:
353
ISBN 10:
1538113929
ISBN 13:
9781538113929
File:
PDF, 3.26 MB
I tuoi tag:
IPFS:
CID , CID Blake2b
english, 2018
Il file verrà inviato al tuo indirizzo email. Ci vogliono fino a 1-5 minuti prima di riceverlo.
Entro 1-5 minuti il file verrà consegnato al tuo account Telegram.
Attenzione: assicurati di aver collegato il tuo account al bot Z-Library Telegram.
Entro 1-5 minuti il file verrà consegnato al tuo dispositivo Kindle.
Nota: devi verificare ogni libro che desideri inviare al tuo Kindle. Controlla la tua casella di posta per l'e-mail di verifica da Amazon Kindle Support.
La conversione in è in corso
La conversione in non è riuscita
Vantaggi dello status Premium
- Inviare a lettori di e-book
- Limite aumentato di download
- Converti i file
- Più risultati di ricerca
- Altri vantaggi