- Main
- Business & Economics - Sales & Marketing
- Entrepreneurial Marketing: How to...
Entrepreneurial Marketing: How to Develop Customer Demand
Edwin Jacob NijssenQuanto ti piace questo libro?
Qual è la qualità del file?
Scarica il libro per la valutazione della qualità
Qual è la qualità dei file scaricati?
How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on this challenge. Classic core marketing concepts, such as segmentation, positioning and the marketing mix undergo an 'extreme makeover' in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting-edge innovations (including links to websites and videos), useful lists of key issues and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing provides a vital guide to successfully developing customer demand and a market for innovative new products. This third edition has been thoroughly expanded, including: Expanded content on leveraging digital technologies and their new business models More practical tools, such as coverage of the Lean Canvas model Updated references, cases and new examples throughout; and, Updated online resources This book equips advanced undergraduate and postgraduate students of marketing strategy, entrepreneurial marketing and entrepreneurship with the fundamental tools to succeed in marketing.
Categorie:
Anno:
2021
Edizione:
3
Casa editrice:
Routledge
Lingua:
english
Pagine:
164
ISBN 10:
0367445328
ISBN 13:
9780367445324
File:
PDF, 9.85 MB
I tuoi tag:
IPFS:
CID , CID Blake2b
english, 2021
Leggi Online
- Scaricare
- pdf 9.85 MB Current page
- Checking other formats...
- Convertire a
- Sbloccare file di conversione di dimensioni maggiori di 8 MB Premium
Il file verrà inviato al tuo indirizzo email. Ci vogliono fino a 1-5 minuti prima di riceverlo.
Entro 1-5 minuti il file verrà consegnato al tuo account Telegram.
Attenzione: assicurati di aver collegato il tuo account al bot Z-Library Telegram.
Entro 1-5 minuti il file verrà consegnato al tuo dispositivo Kindle.
Nota: devi verificare ogni libro che desideri inviare al tuo Kindle. Controlla la tua casella di posta per l'e-mail di verifica da Amazon Kindle Support.
La conversione in è in corso
La conversione in non è riuscita
Vantaggi dello status Premium
- Inviare a lettori di e-book
- Limite aumentato di download
- Converti i file
- Più risultati di ricerca
- Altri vantaggi